"Make a note of a particular media ad or commercial"

Scott Smith

Commercials can bring out a wide range of emotions. They can make us laugh or they can really annoy us. A lot of times we don’t even know what is being advertised until the very end of the commercial.

One such commercial that I love to hate is the Wendy’s ad where the people are jumping into a giant hole. In this ad, Wendy’s is claiming that other fast food restaurants don’t serve fresh burgers and anyone who eats at these places is a mindless drone and is only following trends. It takes you back to when one of your parents told you, “If so and so jumped off of a cliff, would you?” That is until the guy in the freaky red wig turns around and decides that he wants a fresh sizzling burger.

This ad really annoys me, but I do respect the fact that it works. The first time I saw it, it grabbed my attention. Although a guy in a red wig doesn’t make me think of fresh burgers, I do recognize that it is a Wendy’s trademark. This would suggest that I have seen this symbol before and I have been influenced by mass media. The main point is that I will not soon forget the “freaky red wig guy” and who it stood for. However, the worst part is that there are more of these commercials which can be found at http://www.wendys.com/ads/.

In my opinion, companies aren’t trying to make a commercial that will necessarily sell there product. Instead, they want something entertaining that will stick in the viewers mind forever. This one, unfortunately, will forever be engraved in mine!