Michael Gabriel
Mass Communication
Research Activity
“Make note of a particular media campaign, billboard, ad, commercial, or others and explain the relative merits or weaknesses. Pay special attention to what appeals or irks you about it, this is sometimes helpful in figuring out why it works or doesn’t.”
No matter how hard we try we will never be able to escape commercials. Commercials and people are in a never ending love hate relationship. Some commercials make people laugh, some make them think, and others can just plain annoy them. Commercials main goal is to try and sell their product or have you gravitate to what they want.
A commercial that I really like is a Nike Football commercial that features NFL superstars linebacker Shawne Merriman and running back Steven Jackson. This is a very unique commercial because it is all linked together. The commercial starts off with Shawne Merriman making a tackle then gets up and it changes to a different game after every tackle he makes. It all somewhat flows together. Shawne Merriman's part in the commercial commercial ends when a ball is pitched to Steven Jackson. Just like Shawne's part Steven Jackson keeps breaking tackles and the opponent he is playing against changes by a zoom in or someone running in front of the camera. The ending quote is "Leave Nothing. http://www.nike.com/index.jhtml#l=nikehome&re=US&co=US&la=EN
This commercial does a great job in catching my attention and I am sure it does for other people as well. The whole time watching this commercial I wondered where they were going with this. I also like this commercial because of the special effects they had. It had almost a video game or digitally animated look to it. They also did a good job in this commercial with the music they used. The music is a catchy Irish sounding tune. The ending quote is very good because the commercial showed that both players never gave up and like quote left nothing on field.
Commercials now a days are trying to sell two things. They are trying to sell there product (nike football gear) and trying to sell their business. By having creative commercials it forces someone to remember the company and the item they are selling. This will help someone remember the product later on when they might want it.
Mass Communication
Research Activity
“Make note of a particular media campaign, billboard, ad, commercial, or others and explain the relative merits or weaknesses. Pay special attention to what appeals or irks you about it, this is sometimes helpful in figuring out why it works or doesn’t.”
No matter how hard we try we will never be able to escape commercials. Commercials and people are in a never ending love hate relationship. Some commercials make people laugh, some make them think, and others can just plain annoy them. Commercials main goal is to try and sell their product or have you gravitate to what they want. A commercial that I really like is a Nike Football commercial that features NFL superstars linebacker Shawne Merriman and running back Steven Jackson. This is a very unique commercial because it is all linked together. The commercial starts off with Shawne Merriman making a tackle then gets up and it changes to a different game after every tackle he makes. It all somewhat flows together. Shawne Merriman's part in the commercial commercial ends when a ball is pitched to Steven Jackson. Just like Shawne's part Steven Jackson keeps breaking tackles and the opponent he is playing against changes by a zoom in or someone running in front of the camera. The ending quote is "Leave Nothing. http://www.nike.com/index.jhtml#l=nikehome&re=US&co=US&la=EN
This commercial does a great job in catching my attention and I am sure it does for other people as well. The whole time watching this commercial I wondered where they were going with this. I also like this commercial because of the special effects they had. It had almost a video game or digitally animated look to it. They also did a good job in this commercial with the music they used. The music is a catchy Irish sounding tune. The ending quote is very good because the commercial showed that both players never gave up and like quote left nothing on field.
Commercials now a days are trying to sell two things. They are trying to sell there product (nike football gear) and trying to sell their business. By having creative commercials it forces someone to remember the company and the item they are selling. This will help someone remember the product later on when they might want it.
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