Scott Smith
Introduction to Mass Communication 102
Location Activity
Tour a Radio Station
One of my location activities that I did was to tour a local radio station. I toured 95.9 Kiss FM, http://959kissfm.com/index.php, with Mike Lyons, one of the DJ’s.
One thing that I found very interesting, is all of the equipment that is used to send us the information or music that we hear coming out of our radios. All we have to do is listen; I, for one, never really think about what goes on behind the scenes.
Another thing that I found interesting, was KISS FM’s target audience. I was under the impression that they targeted teenage kids. It turns out this is not the case. Their target audience is actually older women with kids.
In the past, public radio was the only source for music. While public radio is still very popular today, the industry has a lot more competition than it used too. The internet, satellite radio, and CD burning are things that are working against public radio. With all these media outlets, we have more options than ever on where to get our music from.
Introduction to Mass Communication 102
Location Activity
Tour a Radio Station
One of my location activities that I did was to tour a local radio station. I toured 95.9 Kiss FM, http://959kissfm.com/index.php, with Mike Lyons, one of the DJ’s.
One thing that I found very interesting, is all of the equipment that is used to send us the information or music that we hear coming out of our radios. All we have to do is listen; I, for one, never really think about what goes on behind the scenes.
Another thing that I found interesting, was KISS FM’s target audience. I was under the impression that they targeted teenage kids. It turns out this is not the case. Their target audience is actually older women with kids.
In the past, public radio was the only source for music. While public radio is still very popular today, the industry has a lot more competition than it used too. The internet, satellite radio, and CD burning are things that are working against public radio. With all these media outlets, we have more options than ever on where to get our music from.
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